版塊設計 Block Studio's profileJordan Tseng's profileGui Ting Liu's profileChien Lin's profileUna .'s profileTJ Gameboy's profile+4

台東藝文平台 ─ 視覺識別&官方網站

Multiple Owners
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key visual visual identity graphic design Website ILLUSTRATION typography Poster Design poster campaign art direction
key visual visual identity graphic design Website ILLUSTRATION typography Poster Design poster campaign art direction
key visual visual identity graphic design Website ILLUSTRATION typography Poster Design poster campaign art direction


形象識別
為呈現台東藝文自由自在、不受拘束的創作宗旨，聚焦於藝術創作者本身的特質，以台東得天獨厚的野性面貌為創作舞台，描繪藝術創作者們得以在場域中自由抒展、揮灑創作的熱情。整體形象識別以此概念為設計方向，繪製不同姿態的人物、在地特色的植栽為主視覺，藉由豐富的視覺元素呈現藝文平台的多元性，並依據台東獨特的人文地景，延伸出完整的識別系統以供後續行銷宣傳的使用。 同時，為傳遞在地藝術家專注的創作面貌，以版畫、雕刻等藝術創作形式作為靈感，汲取木材雕鑿、版畫拓印的視覺特徵融入識別標準字，挑高的文字重心與粗硬俐落的筆畫線條，呈現野性台東的一面。

網站設計
以俯視之姿
首頁以滾動動態為主，呈現設計概念故事，透過拖曳滿足「線上虛擬觀光」，獲得觀光者需要的資訊。透過台東地圖導覽，一目瞭然台東藝文所發生大大小小的活動。


key visual visual identity graphic design Website ILLUSTRATION typography Poster Design poster campaign art direction
key visual visual identity graphic design Website ILLUSTRATION typography Poster Design poster campaign art direction
key visual visual identity graphic design Website ILLUSTRATION typography Poster Design poster campaign art direction
key visual visual identity graphic design Website ILLUSTRATION typography Poster Design poster campaign art direction
key visual visual identity graphic design Website ILLUSTRATION typography Poster Design poster campaign art direction
key visual visual identity graphic design Website ILLUSTRATION typography Poster Design poster campaign art direction
key visual visual identity graphic design Website ILLUSTRATION typography Poster Design poster campaign art direction
key visual visual identity graphic design Website ILLUSTRATION typography Poster Design poster campaign art direction
key visual visual identity graphic design Website ILLUSTRATION typography Poster Design poster campaign art direction
key visual visual identity graphic design Website ILLUSTRATION typography Poster Design poster campaign art direction
key visual visual identity graphic design Website ILLUSTRATION typography Poster Design poster campaign art direction
key visual visual identity graphic design Website ILLUSTRATION typography Poster Design poster campaign art direction
key visual visual identity graphic design Website ILLUSTRATION typography Poster Design poster campaign art direction
key visual visual identity graphic design Website ILLUSTRATION typography Poster Design poster campaign art direction
key visual visual identity graphic design Website ILLUSTRATION typography Poster Design poster campaign art direction

Credits

客戶：台東縣文化處
創意總監：Lee Ming
專案經理：Chien Lin
主視覺設計：Tai Lin
主視覺設計協助：Una Huang
網站設計：Lee Ming / Tani Tsai
前端開發：Jordan Tseng
後端開發：Gui Liu
行銷推廣谷汩文化：Group.G
特別感謝：台東設計中心 / Pili Wu
Release Date：Nov. 2022

官方網站：culture.taitung.gov.tw

台東藝文平台 ─ 視覺識別&官方網站
Published:
版塊設計 Block Studio's profileJordan Tseng's profileGui Ting Liu's profileChien Lin's profileUna .'s profileTJ Gameboy's profile+4
Multiple Owners

Owners

版塊設計 Block Studio's profile
Taipei, Taiwan Region
Jordan Tseng's profile
Taipei, Taiwan Region
Gui Ting Liu's profile
Taoyuan City, Taiwan Region
Chien Lin's profile
Taiwan Region
Una .'s profile
Taiwan Region
TJ Gameboy's profile
Taiwan Region

台東藝文平台 ─ 視覺識別&官方網站

近年來台東持續推廣文化與設計，台東縣有多處重整，因而版塊受台東文化處委託，打造【台東藝文平台】，以「台東大美術館」為核心思維，整合台東藝文活動項目與分支，讓觀者能夠透過網站快速了解台東各地的藝文活動與相關資訊。

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