Our partner is the Maxim taxi booking service. In this project, we came up with a way to distinguish taxis cooperating with this service among the million and a half tuk-tuks operating in India.
We immediately noticed eyes in the headlights and a beak in the front fender. So, an association with a bird appeared, which was already impossible to unsee.
We created 3D models of birds looking like tuk-tuks and tuk-tuks looking like birds and placed them on branded stickers and advertising media. Also, we created an animation with the transformation of a mascot into a vehicle.
This project, like many others we've created for the Maxim service, is universal. Tuk-tuks can be found not only in India, but also in Thailand, Sri Lanka, and almost in all of Southeast Asia. Who knows, maybe our bright birds will expand their habitat?