SK broadband Home&Charge Branding Project
Home&Charge provides charging infrastructure from installation to maintenance at apartments.
It is an electric vehicle charging service that allows you to charge your car safely and conveniently at home through a 24-hour management system. The brand logo intuitively visualizes the key points of the service through a concise symbol that represents the day-to-day charging of the vehicle at home through
the combination of three icons the house, the electric vehicle, and the charging cable. The brand's main color, neon green, is a color with high visibility in a dark environment such as the charging station.
It enhances brand recognition, conveys the image of the eco-friendly charging business, and reflects the
ESG management philosophy that the company pursues. Graphic motifs and icons that assist the brand were conceived in line art styles and derived from the symbol's form. They visually express the story of everyday
life where electric vehicle charging becomes a part of it according to the user's lifestyle.
