Steel Assets - Asset Integrity Management

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Steel Assets

Steel is the main component of assets that customers own. The purpose of Steel Assets is to monitor, protect and prolong the life of the customer's capital, which is mainly made of steel. Steel Assets provides the means to track, analyze, import, export data and thus facilitating the integrity of these assets.

The objective of this project was to develop the Steel Assets brand of representative and exclusive manner.

It is a company that is entering the market, but in a different way than it already exists, and we work to develop a solution that shows this difference, so that it can really be remembered and stand out from other competitors.

Concept

For the brand concept, we used the arrows to represent the import and export of data, the eye as a monitoring symbol, the ultrasonic waves generated by the monitoring equipment and lastly, the initial S of the brand name. And this is the result, a different and representative symbol that conveys the brand's attributes, a modern and discreet brand.

Graphics

For the graphics, we use shapes that refer to the ultrasonic waves generated by the steel monitoring program, giving the project more personality and strengthening the brand concept.