Grabbie
Delivering smarter, not traditional.
Background
Imagine a world where getting your favorite foods and packages delivered to your door is not only convenient, but also good for the environment. That's the world that the "Grabbie” is creating. With a strong commitment the company prioritizes the needs of its customers based on more efficient deliveries, the promotion of sustainability through incentivizing the local economy and establishing a carbon offset program, highlighting the use of electric vehicles and bicycles to further reduce the footprint carbon.
Challenge
The global company not only seeks to be a delivery application but a revolution towards a greener future, managing to transform a more sustainable and responsible delivery industry.
Hova Brands has worked with Grabbie on brand strategy, identity development, communication, and word systems, to be a leading global brand with vision, strength, and innovation.
Grabbie was born to change the rules of the game, through the efficient use of technology, sustainable commitments and supporting the local economy.
Being a responsible and sustainable company requires that each of the efforts be reflected in its process. Conducting interviews and workshops, we concluded reinforcing the message by presenting the brand as "Smarter deliveries, happier planet".
This idea allows the emergence of a new culture in terms of values and the company's mission, on the delivery revolution to integrate balanced benefits to society, planet, and economy. Highlighting innovation in sustainable matters to be a responsible option for each of the consumers.
We know that Grabbie seeks to break boundaries, grow quickly, and fulfill its long-term vision, and for this it requires visual elements that distinguish movement, speed of deliveries and care for the environment, which is its reason for existing.
Solution
The logotype designed represents the future towards a responsible delivery, where each of its stakeholders knows the sustainable commitment. The isotype reflects the present and the future, while its color palette shows its focus on the environment, through innovation, technology, human capital, and efficiency.
The brand is inspired by the transparency of delivery, a happier world, and a green process, which are pillars of the brand. Its visual system was built to reflect its global reach and its drive with the local economy, as well as the delivery of value to its employees and consumers.
Grabbie represents the smartest, least difficult way of delivering and, above all, the lowest carbon footprint, that is, in the most responsible way.
For its activation, we have developed different brand assets that range from an app with a level of sophistication adapted to different countries, a strong and sustainable corporate identity, as well as videos, flyers, and social media campaigns that show their new visual systems and verbal support that will accompany the success of the campaigns.
