not.a.sponge* is a brand that produces 100% pure, natural and handcrafted Konjac facial sponges.
The company was looking to refurbish their online store which they felt lacked brand presence due to the use of a free template that ended up giving them more problems than ease.
From a previously black and white template, the site was revamped using earthy tones that matched not.a.sponge*’s branding and products, giving consumers an au naturel mood. Its previously cluttered navigation bar was simplified to contain only important links for better user experience, while customer service links were relocated to the footer.
Designed and developed by Serene Yap
Built on Pixel Union framework
Photography Zhihong Wong