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Rumah123 - Logo Exploration



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Logo Development 1

This logo is inspired by the words “3” and “house”, which are visualized as 3 houses pointing to the same center. Each of the houses uses primary colors which also implies that this brand is professional and complete at once. The logotype is also treated in such a way by combining right angles and acute angles to create a unison look.



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Logo Development 2

The logo is a visual combination of a house with an open door and bubble chat, where the silhouette of an open door implies candor and bubble chat is the communication that occurs between property sellers and buyers on this site.



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Logo Development 3

Home, online, and trustworthy. Three keywords describe the development of this logo, where the house is visualized simply with an icon, online is visualized with a mouse pointer, and uses blue color as a representation of safety and trust.



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Logo Development 4

This logo is a development with a simpler approach compared with logo development 1. The composition between the logotype and logogram is made tighter, utilizing the empty space in the lower right corner of the logogram. To add unity, each color of the house is also applied to numbers 1, 2, and 3 respectively.

Rumah123 - Logo Exploration
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Rumah123 - Logo Exploration

Rumah123.com is a property site in Indonesia, part of the iProperty Group, listed on the Australian Stock Exchange, and established in March 2007 Read More

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