Project Scope
Graphic Design
Packaging Design
Illustration
Set Design
Set Design
Gérard Bertrand - Change
In collaboration with Emma bertrand, Creative Director of the brand, we created the new visual identity of Change, a wine range for GérardBertrand.
Attached to preserving biodiversity and wine landscapes, Gérard Bertrand is constantly reaching out to winemakers to convert them to organic farming. Beyond the pleasure of this intense and fruity wine, choosing Change is a civic act that supports committed wine farmers.
Gérard Bertrand wished to enhance the value of the wine range by highlighting the organic expertise of committed winemakers to move away from the current and minimalist aesthetic while maintaining its premium positioning.
The objective is to refocus attention on natural wines with a strong message, a more engaging graphic design, and breakthrough visual codes.
The objective is to refocus attention on natural wines with a strong message, a more engaging graphic design, and breakthrough visual codes.
