katie boorman's profile

Self Initiated: GrOH

I developed a brand and product that helps educate children in the importance of water, to do this I created a product that uses a hygroscopic material that determines when a plant needs watering. It works by the material changing colour based on density of water, so when the material is a certain colour it means the plant needs watering. To brand this product I developed a logo that represents the scientific elements as well as the gardening aspect of looking after a plant. The message that I wanted to communicate with this product was to engage young teens studying science as an external activity to help better their understanding and responsibilty of growing a plant from seedlings to plant life. Above and below are examples of my thought process when it came to designing the logo.
Self Initiated: GrOH
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Self Initiated: GrOH

I developed a brand and product that helps educated children in the importance of water, to do this I created a product that uses a hygroscopic m Read More

Published: