UBER EATS - IT'S FOODIE TIME
The Football World Cup is the most watched sporting event and the timing of the matches for South African viewers perfectly coincided with the right time to order dinner on Uber Eats.
To leverage this opportunity Uber Eats bought a whole plateful of TV slots during the big games. The only catch is that since they were not an official sponsor, Fifa heavily restricts what they are allowed to show and say in their ads. No mention of the teams, countries, players, flags or even things like half-time and semi-final. Even the word trophy. Not allowed.
But there was one thing we were allowed to speak about… the most important thing to Uber Eats. Food.
So we dubbed real football footage with the best bad lip reading and got everyone thinking about food, at just the right time to order Uber Eats.
AWARDS
Loerie Awards 2023 - Campaign Bronze - Film Category
Creative Circle Ad of the Month - 1st in Film - Dec 2022
IDIDTHAT Best in Craft - Saki Bergh - Editing
CREDITS:
Account Management: Michelle Bekker
Agency: Joe Public
Agency Art Director: Warwick Rautenbach
Writer: Dominique Swiegers, Leon van Rooyen
Agency Producer: Wendy Botha
Brand Representative (Client): Mel Gischen, Hossam Gadallah, Einav Jacubovich
Chief Creative Officer: Pepe Marais, Xolisa Dyeshana
Editing Company: Left Post Production
Editor: Saki Bergh
Executive Creative Director: Brendan Hoffmann
Film Director: Brendan Hoffmann, Warwick Rautenbach, Leon van Rooyen
Film Production Company: Left Post Production
Media Agency: Mediacom
Performance: Loyiso Madinga
Post Production Facility: Left Post Production
Producer: Jacqui Pearson
Recording Studio: Audio Militia
Regional Agency Group: Joe Public United
Sound Designer: Garrick Jones
Strategist: Courtney Mocke, Leigh Tayler
