Liphappy is a ficticious lip product company where I designed the brand identity. Liphappy uses only organic products which led to my symbolic icons as a pattern for the designs. The company also strives to communicate self-confidence and inner beauty but letting them know it's okay to wear that something special to make them feel even better, such as lipstick. The designs include labels and boxes for the products, a bag design, an advertisement, a typographic exploration window display, and a process book. Size of labels are enlarged for legebility purposes.