A Logo and Business card design for a Coffee Kiosk at Chennai, India.

The name has a regional tamil origin with the local target opinion and means 'My Coffee Shop'. With a name formation based on the ethos and opinions of the public, the client had only one simple direct brief : "A design expression of public emotion". Two hands around a degree coffee brass tumbler are used to explicitly illustrate the arousing reciprocative ownership attitude of people; and indeed narrating the brand name meaning. The south traditional coffee serving manner is depicted by using the brass tumbler as the centre element; and to express localism in a subtle way.

 

Tracing this coffee brand's target audience vibes, this what we came up with.