Florencia Grassi's profile

VONQ Clothing - EVOLVE

VONQ Clothing is an independent clothing brand created by me partner and me in 2021. As a creative designer, my part in this projetc was develop all the branding identity, from the logo, to the clothing prints, and everything in the middle. Here is VONQ Clothing, by artists, for artists.
The mockups I created for this project are very simple. Since it was a personal work, the goal was to have a visual orientation for ourselves. 
The garment labels also have a minimalist design.
Our photoshoot was very plain, only gray background and the styling of the models was also directed by me. 
We created the illustrations for the prints together, and I made the ilustrations for printing the t-shirts.
Everything was made with more love and creativity than real experience in a full clothe brand!
But then, with our defined audience and a stronger identity, we created our first oficial campaign: EVOLVE
EVOLVE was oriented to remember that we are still humans among so much technology around us.
But we didn't hace the necessary resourcer to create a new photoshoot, with the model's conscent, we manipulated the photos we already had, and reinvent them to give VONQ a new original style: 
We also created new photoproducts for our online store.
This is how our feed looks like now! VONQ is a very fun project full of love and it's still growing.
You can visit VONQ progress at vonqclothing.com 

Thank you for reading!
VONQ Clothing - EVOLVE
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VONQ Clothing - EVOLVE

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