Recently I had the opportunity to work with the talented Nigerian artiste, Paybac Iboro, on developing a visual brand for him. Our aim was to represent his range, energy and cultural heritage of his music through a cohesive visual identity.
We went for a dynamic and vibrant look, drawing inspiration from the rich colors and patterns of African textiles. This can be seen in Paybac's album covers, merchandise designs, and promotional material.
A custom logo was created to capture the essence of his music and to stand out in the music industry.