Lusy Laksita Strawphone
Direct Marketing
Direct Marketing
Microphone can be strongly associated with the role of radio DJ, MC and any other profesion from broadcasting field.
Lusy Laksita Broadcasting Course, is opened for young people who want to learn about broadcasting.
To promote Lusy Laksita Broadcasting Course, we created "Strawphone".
Strawphone utilizes a straw and we made it looks similar with a microphone by putting a sponge, thus it looks like a mini microphone.
Placement: We put strawphone inside the drinks ordered in cafe or restaurant usually visited by young people.
Lusy Laksita Broadcasting Course, is opened for young people who want to learn about broadcasting.
To promote Lusy Laksita Broadcasting Course, we created "Strawphone".
Strawphone utilizes a straw and we made it looks similar with a microphone by putting a sponge, thus it looks like a mini microphone.
Placement: We put strawphone inside the drinks ordered in cafe or restaurant usually visited by young people.
Best of New Creatives 2011
Ad Agency : Existcomm Marcomm
Brand : Lusy Laksita Broadcasting School
Creative Director : Margaretha Wulandari
Art Director : Alfonsus Lisnanto
Copywriter : Doppy C. Prasetya
Ad Agency : Existcomm Marcomm
Brand : Lusy Laksita Broadcasting School
Creative Director : Margaretha Wulandari
Art Director : Alfonsus Lisnanto
Copywriter : Doppy C. Prasetya