THR Envelope
Direct Marketing
Direct Marketing
Every year during Eid Mubarak, Indonesian workers get THR or Tunjangan Hari Raya, a legally mandated salary bonus. During Eid Mubarak, it's the best time to do "Zakat" or charity for poor people. 'Rumah Zakat', a non profit organization for helping poor people, made a direct mail using a special double-sided THR Envelope.
One side is where we put the name of the THR receiver (Like a normal THR envelope), while the other side, almost looks the same, but actually we put the address of Rumah Zakat on it; with reminder that 2.5% of their THR belongs to the poor people, thus they can (should) send the THR to Rumah Zakat to be donated to poor people.
One side is where we put the name of the THR receiver (Like a normal THR envelope), while the other side, almost looks the same, but actually we put the address of Rumah Zakat on it; with reminder that 2.5% of their THR belongs to the poor people, thus they can (should) send the THR to Rumah Zakat to be donated to poor people.
THR Envelope
Bronze - Pinasthika Awards 2010
Category : Baskara
Sub Category : Direct Marketing
Ad Agency : Existcomm Marcomm
Brand : Rumah Zakat
Creative Director : Margaretha Wulandari
Art Director : Ommand A.
Copywriter : Doppy C. Prasetya
Bronze - Pinasthika Awards 2010
Category : Baskara
Sub Category : Direct Marketing
Ad Agency : Existcomm Marcomm
Brand : Rumah Zakat
Creative Director : Margaretha Wulandari
Art Director : Ommand A.
Copywriter : Doppy C. Prasetya