Overview
In this project, we carried out a set of agricultural packaging design for PaYuShu Gacha in Jihuluntu Sumu, ShiGuai District, covering a variety of agricultural products such as beef and mutton, flower tea, etc. The original design of traditional agricultural packaging is to break the geographical limitation, so that it can still attract the attention of the public outside the local area, thus achieving the purpose of cross-regional communication.
illustration style
In order to reflect the originality and naturalness of traditional agricultural products, the main illustration of the product packaging imitates the style of woodcut prints, creating a retro and traditional effect through the sharp woodcut line style.
Portrait
We drew images of local unique breeds of cattle and sheep, as well as vegetables and plants, as the main illustrations for the packaging, so that consumers can notice these products at first sight through the illustrations with special characteristics.
Product differentiation
In order to reflect the different tones of different kinds of agricultural products, we adopted different design color schemes for the packaging design of beef and lamb, pickled vegetables and flower tea, reflecting their corresponding moods respectively, giving a feeling of passion and deliciousness, sweetness or silence and calmness.
Thanks Watching
Design & Photograph
1874 Design
Year 2022
