Introduction:
Onefiltron is a new air filter subscription service that offers customers a convenient and hassle-free way to keep their indoor air clean and healthy. The company needed a strong brand identity to differentiate itself from competitors and communicate its unique value proposition.
Brand Strategy & Identity Development:
Based on our research and findings, we developed a brand strategy that centered around Onefiltron's commitment to providing customers with the best air filtration solutions possible. This meant offering top-quality air filters, providing expert advice and recommendations, and delivering these products directly to customers' doors on a schedule that was convenient for them.
The visual identity system was designed to reflect Onefiltron's commitment to quality and expertise. The logo features a simple, stylized "O" that symbolizes the company's focus on one essential element - clean air. The color palette of blues and greens evoke a sense of cleanliness and health, while the modern sans-serif typeface conveys a sense of trustworthiness and professionalism.
Implementation:
The new brand identity was successfully rolled out across all of Onefiltron's touchpoints, including its website, marketing materials, and customer communications. The project goals were creating a unique and memorable brand that communicates the company's focus on air filtration, developing a visual identity system that is modern, clean, and professional and establishing a brand voice that is friendly, knowledgeable, and trustworthy.
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