SwimAble is a learn to swim video courses for kids and adults in a safe, simple, & fun way to conquer fear, build confidence & become swim-able.

The goal is to create a friendly kid character to represent the brand and help parents make informed decisions about swimming lessons and safety.

This is the client's second business venture, after the successful launch of SwimRevolution, which was the first project I worked on with them.

Character Mascot Design
Identity set
Social Media Assets
Profiles, cover images, and banner illustrations

Animated Mascot Logo
Video intro and outro

Sketches and Color Drafts
Cleaned up sketches, reference, and color combos

Meet the SwimAble team
More new characters added as the team grows

SwimAble Kid Mascot


SwimAble Kid Mascot