FTD

Product: FTD.com
 
Insight:
When you send flowers, you express feelings louder (with more impact).
 
Objective:
Encourage people to express themselves with flowers.
 
Tagline:
Amplify your feelings.



Print ads for magazine
Headline: Love, amplified.
 
Headline: Commitment,amplified.
 
Headline: Friendship, amplified.
 
 
Banner Ads for Online Event.
 
Minisite:
Encourage people to leave voice message and win flowers for the one they care.
Two ways to win free flowers:
1.Leave and share your voice message on Facebook. The most shared message will win free flowers.
2.Leave your voice message and participate in FTD Pandora event. We pick random voice message to boardcast on Pandora every three hours and deliver free flowers for the ones got picked.
 
Page 1
 
Page 2
 
Pandora ad
 
Facebook Page
FTD Campaign
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FTD Campaign

Print ads for FTD

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