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    Bicu is a young restaurant chain and craft-beer producer based in Northern Italy. In October 2010 Meloria agency was assigned the task to rethink… Read More
    Bicu is a young restaurant chain and craft-beer producer based in Northern Italy. In October 2010 Meloria agency was assigned the task to rethink the whole identity and communication strategy, including the point-of-purchase advertising. I was in charge of the pilot project, the menus' redesign which set the standards for the new communication format, under Cristina Baccelli's creative direction. My assignment was to design 4 bilingual menus (Restaurant, After-dinner, Craft-beers and Kids) which included a huge selection of dishes, keeping them neatly organized and appealing to customers. I also drew a set of 15 icons, to help distinguish each category and easily find the perfect dish, and art directed the creation of 6 comic-style characters for the kids menu, illustrated by Cristina Mormile. Children love them! Read Less
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Bicu was a chain of restaurants based in northern Italy. As Art Director for Meloria agency, I was assigned the task to design the new menus, which set the standards for the new communication format and point-of-purchase design. The project included 4 bilingual menus (Restaurant, After-dinner, Craft-beers and Kids) with a huge selection of dishes: the main goal was to keep them neatly organized and appealing to customers.
 
I also drew a set of 15 icons, to help distinguish each category and easily find the perfect dish, and art directed the creation of 6 comic-style characters for the kids menu, illustrated by Cristina Mormile. Children loved them!