Bicu menus
Bicu was a chain of restaurants based in northern Italy. As Art Director for Meloria agency, I was assigned the task to design the new menus, which set the standards for the new communication format and point-of-purchase design. The project included 4 bilingual menus (Restaurant, After-dinner, Craft-beers and Kids) with a huge selection of dishes: the main goal was to keep them neatly organized and appealing to customers.
 
I also drew a set of 15 icons, to help distinguish each category and easily find the perfect dish, and art directed the creation of 6 comic-style characters for the kids menu, illustrated by Cristina Mormile. Children loved them!
Bicu menus
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Credits

Bicu menus

Bicu is a young restaurant chain and craft-beer producer based in Northern Italy. In October 2010 Meloria agency was assigned the task to rethink Read more
339
12624
2
Published:

Tools

Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Copyright Info

Attribution, Non-commercial, No Derivatives

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