(ES) Baldío. n. Urban land without building, plot.

This definition was the trigger to think and develop the concept, naming, branding and visual identity of this young architecture studio based at Córdoba, Argentina. We reinterpreted the meaning of the word as a blank canvas full of opportunities and challenges, the first step in a new creative process and the possibility to think and build something unique and inhabitable.

The main request was moving away from the traditional way of communication architecture studios used. So, we built a clean, modern and simple visual system that was translated into different kinds of applications using hatch patterns and grids as main design resources.  

+ Project developed in co-creation with Fernanda Scarafía and Maia Bunge.