茶小开「开心档案」原叶茶
原叶茶，纯粹、原生品一口，就是一种慢生活。作为茶饮新锐品牌，茶小开携手OCD甲古文创意，打造让身体和心灵都愉悦的开心茶——茶小开“开心档案”原叶茶新款上市，探访中国各大名茶产区，将4种道地原叶茶装进开心档案。
从开心、开放、活力全开的品牌态度出发，我们将品牌理念融入包装，采用简约素净的“档案盒”设计，让创意互动为包装增色，拉进产品与消费者的距离，在这口茶中存档快乐。
KAI TEA [Happy File] Tea with original leaves
STAY WITH KAI TEA STAY HAPPY
To taste a cup of tea with original leaves is a slow life. As a new brand of tea, KAI TEA cooperates with OCD to create a joyful tea that delights both body and mind. The new type of tea with original leaves subordinate to "Happy File" is marketed. We visited the production areas of famous tea in China and packed four authentic tea types with original leaves into the happy file.
Starting with the brand attitude of happiness, openness and vigor, we integrated the brand idea into the package and adopted concise and pure design of "the file box" to add colors to the package through creative interaction, narrow the distance between products and consumers, and file your joy in the tea.
包装DIY
打造专属快乐档案盒
为了增强包装互动性，在一开始的设计思考中，我们希望能通过手工DIY的方式，通过包装让消费者与产品产生连接。
Packaging DIY
Create the exclusive box of happy file
In order to strengthen package interactivity, at the beginning of design and thinking, we hoped to connect consumers and products with the package through handmade DIY.
内盒四周留白给予粘贴贴纸的操作空间，外部通过展示粘贴效果画面为使用提供指示功能，通过改变顶部颜色延展K10系列产品。
The inner box is made blank all around, where stickers may be pasted. The outer part provides the indication function by displaying the image of pasting effect and extends K10 series products by changing the top color.
给“档案盒”贴上代表不同心情、状态的贴纸，将自己的心情记录下来，打造专属自己的快乐档案盒。
Paste stickers representing different emotions and states to the "file box" to record your feelings and create the happy file box exclusive to you.
开心喝茶
快乐存档
产品呈现
泡一杯茶，从喝茶中感受点滴快乐，探寻，成就更自在的自我。我们创意地以档案的形式运用于茶盒、茶包设计中，把生活中的美好瞬间，融入到茶中，将快乐片段「存档」起来。
同时从环保、循环角度出发，我们希望精致的档案盒设计，可以最大限度让消费者保留产品包装，后续可作为收纳等用途重复使用，减少浪费。
Drinking tea happily
Archiving files joyfully
Product Demonstration
Make a cup of tea and feel the joy of drinking tea, so as to explore and make a freer self. We apply it to the design of tea box and tea pack creatively in the form of file and integrate wonderful moments of life into the tea, thus [archiving] happy moments.
Meanwhile, from the perspective of environmental protection and circulation, we hope to make consumers fully retain the product package through the design of exquisite file box, which may be repeatedly used for storage, thus reducing waste.
探寻不一「YOUNG」的
喝茶态度和生活方式
结语
茶饮无界，想象无限。从茶小开狮来运转，到全新上市的K10原叶茶系列，茶小开联合甲古文创意以轻松趣味的创意设计打破现代人对于中国茶的刻板印象。
作为品牌热销的花草茶——茶小开狮来运转，甲古文创意以开好运为切入点，通过“狮来运转”的概念，将广东醒狮文化与传统中国茶巧妙地联系在一起，寓意着带来福运，带来欢乐。
Explore different [YOUNG]
Attitude of drinking tea and lifestyle
Conclusion
Drinking tea is unbounded; imagination is unlimited. From Shilai Yunzhuan of KAI TEA to the newly marketed K10 series of tea with original leaves, KAI TEA cooperated with OCD to break the stereotyped images of modern people to Chinese tea through relaxing, interesting and creative design.
Shilai Yunzhuan of KAI TEA is the bestseller herbal tea of the brand. Starting from good luck and using the concept of "Shilai Yunzhuan", OCD cleverly associated the dancing lion culture of Guangdong with traditional Chinese tea, symbolizing good luck and joy.
茶小开融入年轻多元的文化，在与传统茶文化和谐共处的同时，保持个性追逐自我，甲古文创意非常荣幸能以创意设计赋能，融合新世代喜闻乐见的时尚元素风格，与茶小开一同探寻不一YOUNG的喝茶态度和生活方式。
KAI TEA is integrated into young and diversified culture. While getting on harmoniously with the traditional tea culture, it maintains its personality and pursues itself. It is a great honor for OCD to explore different tea-drinking attitude and lifestyle with KAI TEA by adopting creative design and integrating the fashion elements and styles popular with the new generation.
