LOTTE DEPARTMENT STORE'S
VIP BEAUTY ADVENT CALENDAR
This is the limited-edition advent calendar from the Lotte department store given only to VIP customers. HEAZ designed a considerably substantial advent calendar to showcase the elegant illustration created by Daria Song in collaboration with Lotte for their Christmas campaign. We worked laboriously so that the package would perfectly fit the intricacies of the exquisite work. The exterior depicts the 3-dimensional façade of the main department store at Sogong city, while the inner frame was designed to hold the multitude of products securely without interfering with the illustration. When opened, the calendar unfolds a quaint scene of Christmas at Lotte Town. The gold numbers flow rhythmically like a carol song, and provide 24 days of excitement and joy while the customer opens the boxes one by one in anticipation of Christmas.
Client. Lotte Department Store
Year. 2022
Brand Location. South Korea
Art Director. Emma Eunmi Lee
Designer. Jake Lee
Illustrator. Daria Song
Photographer. Junghun Yeom
