The Farmer's Wife | Art Direction, Branding, Cannabis, Design, Illustration, Copywriting
The Farmer's Wife is a chain of Midwestern Cannabis Dispensaries spanning the state of Missouri. Along with our partners in this project at Supper, we dove in to create a brand system that reflected the cultures and values of the communities they represent. Through the brand strategy process, we were able to truly define the voice and tone of the brand, as well as pour life into who "The Farmer's Wife" is as a personification. The brand feels slightly nostalgic and very Ozarkian in nature, but chic and upscale at the same time. As we developed the core brand, we also helped to define the interior spaces of the store to bring our concept of "Ozarks-Chic" to life.
Client: The Farmer's wife
Services: Art Direction, Branding, Cannabis, Design, Illustration, Copywriting
View more of our work at frieddesign.co & instagram
