Branca Menta - Avanzá
Directed by Javier Lourenco & Antoine Quairiat for 4Humans / Flamboyant Paradise
The night it's taking on a new color.
For Branca Menta, we went on a metaphoric trip through the partying night. From the beauty of the product we went through constant fluid transformations to the Queen of the dance floor to the all-powerful DJ to the explosive band to finish in the embrace of a couple. This nocturnal trip represents the meeting of Branca Menta with Tonic water or the Lima-limon soft drink. We created a strong color palette for this 2D animated commercial that takes place between the moment the Branca Menta first comes into contact with the ice and the effervescent moment when it bubbles up to the edge of the glass, ready to be enjoyed.
4HUMANS / Flamboyant Paradise
Client: Fratelli Branca
Agency: Lado C
Production Company: 4HUMANS
Director: Flamboyant Paradise
DOP: Alan Badán
Art Director (Live Action): Silvio Rodríguez Molina
EP: Patricio Verdi Brusati
Line Producer: Mechi Serrano
Production Manager: Lorena Domenighini
Art Direction (Animation): Rudo Company
Animation:
Rudo Company – Animation & Assistance
Claudio Iriarte – Animation & Assistance
Juliana Gorgati – Clean up & Color
Facundo Garcia – Clean up assistance & Color
Eugenia Casal – Clean up
Music: Zuker, Picciano, Lopatin
SFX & Mix: Noroeste música y sonido
Agency: Lado C
Production Company: 4HUMANS
Director: Flamboyant Paradise
DOP: Alan Badán
Art Director (Live Action): Silvio Rodríguez Molina
EP: Patricio Verdi Brusati
Line Producer: Mechi Serrano
Production Manager: Lorena Domenighini
Art Direction (Animation): Rudo Company
Animation:
Rudo Company – Animation & Assistance
Claudio Iriarte – Animation & Assistance
Juliana Gorgati – Clean up & Color
Facundo Garcia – Clean up assistance & Color
Eugenia Casal – Clean up
Music: Zuker, Picciano, Lopatin
SFX & Mix: Noroeste música y sonido
