Auto & General is an established, local, short term insurance brand/business. The brand is a bit more conservative (other than competitors, like Outsurance), in its approach towards creative, as it caters for a slightly higher tax bracket and older target audience.
Below are some examples of how creative was applied across different platforms, while staying within the brand CI.
Social Media:
Creative was designed and supplied in advance, as part of a monthly social calendar. The posts focused on educating users on products and benefits. The design's look-and-feel ties back into the above-the-line campaigns. Images were sourced from stock websites, like Getty.
Paid Advertising:
1. Dynamic Ads
Below are a set of designs, done using the above-the-line campaign, in an online format. The artwork and creative was used as dynamic ads, across Facebook and Twitter. Additional creative was created, using stock images, to replicate the campaign, in order to have a wider range of messages to run online.
Facebook Services:
The purpose for the services section is to explain how the brand is different from others and it gives the brand an opportunity for more new clients and sales from Facebook (which could be tracked using online data). All design elements are supplied (the thumbnails and copy) and managed (alongside brand) by the creative team (copy and design) for social platforms, that would include content and sections relevant to the brand.
Mailers and Newsletters:
Below are some example of a mailers and newsletter layouts done for Auto&General. Visuals were sourced and purchased from Stock websites and adjusted to follow the brand CI. The final design and HTML files were supplied for each mailer, ready to be loaded.
