I was given a logo found in some online clip art and asked to "clean it up" I felt that there were too many concepts trying to be conveyed in the space. The Mind, 360 degreess of possibility, the compass. the incoming and outgoing pathways on a sort of round about.

Many revisions later a form came to the forgroud. and after a long pitch, the client finally made a course change himself and likes the brand as much as I do. To date, it is one of my all time favorite brand concepts. I feel it brings in elements of artificial intelligence and a Bauhaus style that make me smile ear to ear.
first drafts...
Drafting Board Itterations
Course Change 360
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540
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Published:

Course Change 360

A brand developed for a friends company that explores concepts in alternative energy and and future uses of technology.
17
540
0
Published:
Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives