The custom font logo of DAK (Far Eastern Architectural Company) identifies the process of materialization of the idea through a simple and understandable image of the line. This is how knowledge and experience are transmitted in architecture and design - through a sketch, drawing, sketch.

It all starts with an ordinary line, and it is this line that acquires various forms during the image process, which in turn is associated with such a characteristic in architecture as combinatorics. Also in the logo there are basic morphotypes: circles, squares, triangular shapes.

The proposed corporate colors are an identification of the origins of the organization (a reference to the color of the first logo), but a deeper and richer color that changed after a while with the company. An important prerequisite for the use of these colors is the opposition of DAK to competitors (Apex, UNK, Ostozhenka) in which red shades are present.

Designing the future-Now.
LOGO DAK
Published:

LOGO DAK

Published: