( BRAND NARRATIVE ) ( PACKAGING DESIGN )
Brendan Pang
With his skills honed from his MasterChef Australia appearances in 2018 and 2020, Brendan Pang set out to unleash his culinary prowess and bring his family's heritage to the masses. Fueled by a passion for elevating the classic dim sim with a youthful twist, Brendan crafted a bold and authentic range of dumplings, inviting food lovers everywhere to savour the deliciousness of his creations in the comfort of their own homes.
(THE SOLUTION)
Crafting delectable dumplings is a labour of love for Brendan. He infuses each morsel with an extra measure of flavour and delight, elevating them from mere snacks to true taste sensations. We combined his charismatic personality and culinary expertise into the design, bringing Brendan's refreshingly inspiring and dependable touch to meal times. The design of the brand and packaging reflect the dumplings simplicity, yet still manage to convey a playful sophistication, imbued not only in the taste, but in the very design of the brand.
With its whimsical illustrations of Brendan delivering his expertly hand-folded dumplings, the brand and packaging design tells a charming and engaging story. The bold colour palette and approachable typography sets this brand apart from the rest, beckoning a diverse audience of food lovers who may have never considered trying dumplings before. The unique blend of bold quirkiness and inviting personality sets this brand apart, marking its own distinct place in the crowded world of dumplings.
