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    For this project we got to choose a local business that we wanted to rebrand. I chose the Coffee & Tea Exchange, which is a small coffee shop in … Read More
    For this project we got to choose a local business that we wanted to rebrand. I chose the Coffee & Tea Exchange, which is a small coffee shop in Chicago, IL. I created my logo on the idea of the interaction of both tea and coffee and their interaction. I found the name intriguing because this shop represents the exchange of both drinks, not one or the other. The ampersand represents that exchange, but also has a mug hidden within the symbol. The symbol itself is black and white, but when applied on the stationary set, I used a light red-orange to add a warmth to the identity. Read Less
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