In my three month stay at WEA I was in charge of mainly developing locally printed flyers, web banners, web patterns and a special artwork for their main conference room. The same design is being used in their merch bag and has a life span of approximately four years.
For the artwork at WEA's main conference room and merch bags, they wanted something atemporal and that spoke of WEA in a cohesive and concisive way.
The company's branding type is gotham and my proposal was to incorporate all the 79 record labels that they have into a typographic piece, that would form WEA's logo.
And the final approved artwork.