The animation is an explainer video for the Hippoc application, a tool that uses AI and neuroscience to help marketers, SMB designers, and agencies optimize their ad campaigns. The goal of the video is to present the features and benefits of the application in a clear and engaging way. To make the product more accessible and appealing to a wider audience, I created a likable and relatable character to help tell the story and communicate the advantages of the Hippoc application. I worked on the character's movements to make them smooth and natural, and added visual effects to reinforce the key points of the message.

For the storyboard, I collaborated closely with the Marketing team to create a clear and engaging story that effectively presents the features and benefits of the application. I created a series of sketches and drawings to illustrate each scene of the animation. For the music and sound editing, I selected a catchy soundtrack that matched the mood of the animation.