Festival De La Familia poster
Problem: Promote the event and also promote that it was the 15th anniversary of the festival.
Solution: In the Latino culture, turning 15 is a big deal. Young girls have a huge celebration called a “Quincianera”. I came up with the concept of making a “quinceniera” cake that included flags from Latin American countries and pictures taken by The Bee’s award winning photographers from previous years.
This poster showcases my creative skills. I made this cake of Styrofoam and had it frosted professionally by a local baker who specializes in quincienera cakes. I decorated the cake with the flags and the pictures. I also gave instruction on how it should be photographed.
Results: Campaign resulted in capturing the Latino celebration. It was able to include all Latino cultures and not focus on the promanate Mexican culture. This poster was displayed all around Sacramento including Latino owned business. The attendance to the festival increased from the previous year.
VSP pormotional poster with VSP vision fun facts
VSP pormotional poster with VSP vision fun facts
VSP pormotional poster with VSP vision fun facts
VSP pormotional poster with VSP vision fun facts
