Cheetoz

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Long before the new commercial was fully developed, it needs a set of concepts to explore:a moving bridge, a ship, a city near by the river and their people who lived there.
The concept needs a group of children who they celebrating around a big mockup at the center of the main square in the city while only on of them left behind and that is the time
when The Cheetoz come along to play his role.

Further explorations focus on the characters to model
exactly like the main concept art, these 3D models show
some of this effort.

As the city, environment and character creating, a
sense of reality was an import design goal.
All of these still frame shows a moment of The commercial were
we put a lot of effort and energy to gain this goal from
the ground making of the concept to the very final touch.