AT&T’s Edge-to-Edge Intelligence connects every corner of your business from online to in-store, from device to device and more to turn data into actionable insights.
As an extension of the “Power of &” campaign, the “& Everything” campaign launched at the Masters Golf Tournament to introduce AT&T Edge-to-Edge Intelligence. This is like the SuperBowl (cough, the Big game, cough) for B2B.
The client wanted a visually engaging video series to reinforce the messaging of Edge-to-Edge Intelligence on social. Utilizing their “fresh-off-the-presses” brand guidelines, we transformed their new blue spectrum and made them into sliding walls that revealed every edge of your business.
Shot practically with touches of CGI, we partnered with ATK PLN in Dallas to create 5 videos with walls/edges that reveal each edge of your business.
