太阳家邀请沐山来策划设计一个专为狗狗而生的新年礼盒，也希望给用户带来一些新意和祝福，
诠释“简单”理念，并尽可能环保。市调之后，我们发现了一个核心问题：大多数人没有购买宠物礼盒的习惯。
所以，我们需要为这款礼盒创造一个有意义的购买理由。
诠释“简单”理念，并尽可能环保。市调之后，我们发现了一个核心问题：大多数人没有购买宠物礼盒的习惯。
所以，我们需要为这款礼盒创造一个有意义的购买理由。
记忆中，狗狗开心的时候大都是晚上，繁忙的我们总是这时候下班回家，一开门，迎接我们的是热情的拥抱。
小狗，每天都在用它的可爱治愈我们一天的疲惫，这是小狗带给我们的快乐。
这次，我们以狗为先，能让它获得最简单纯粹的快乐是什么呢？是玩耍和美食，准确一点的说，是我们和它
一起在草地里肆意玩耍，并美美的吃上一顿。所以，我们想要创造一个，能让狗狗和主人常常一起在家玩、
在户外玩，享受过年吃美食、穿新衣的新年礼盒。
小狗，每天都在用它的可爱治愈我们一天的疲惫，这是小狗带给我们的快乐。
这次，我们以狗为先，能让它获得最简单纯粹的快乐是什么呢？是玩耍和美食，准确一点的说，是我们和它
一起在草地里肆意玩耍，并美美的吃上一顿。所以，我们想要创造一个，能让狗狗和主人常常一起在家玩、
在户外玩，享受过年吃美食、穿新衣的新年礼盒。
希望用这款礼盒来引导和提醒狗主人，留出时间多陪小狗玩！
SUNPET invited Mu Shan to plan and design a New Year gift box specially for dogs, and hope to bring some new ideas
and blessings to users.Interpreting the concept of "simple" and being as environmentally friendly as possible. After the market survey,
we found a core problem: most people do not have the habit of buying pet gift boxes.So, we need to create a meaningful reason
to buy this gift box.
In my memory, dogs are most happy at night, when we are busy, we always come home from get off work at this time, and when we
In my memory, dogs are most happy at night, when we are busy, we always come home from get off work at this time, and when we
open the door, we are greeted with warm hugs.Puppies, every day heal our tiredness with its cuteness, this is the happiness that puppies bring us.
This time, we put the dog first, what is the simplest and purest happiness for it? It's play and food, to be precise, it's us and it
Let's play together in the grass and have a good meal. So, we want to create a game that allows dogs and owners to often play together
This time, we put the dog first, what is the simplest and purest happiness for it? It's play and food, to be precise, it's us and it
Let's play together in the grass and have a good meal. So, we want to create a game that allows dogs and owners to often play together
at home,
Play outdoors and enjoy the New Year's gift box of eating delicious food and wearing new clothes during the New Year.
Hope to use this gift box to guide and remind dog owners to set aside more time to play with puppies!
Play outdoors and enjoy the New Year's gift box of eating delicious food and wearing new clothes during the New Year.
Hope to use this gift box to guide and remind dog owners to set aside more time to play with puppies!
客户 Client：太阳家宠物食品
项目 Project：太阳家兔年狗狗礼盒
合作内容 Cooperation Content：包装策划与设计、产品策划
设计负责人 Design Manager：姚枭岩
策略负责人 Strategy：宋少康
文案 Copywriter：宋少康
设计 Design：週四定休、Anderson、姚枭岩
摄影 Photograph：黍于
定格动画 Stop Motion：週四定休
项目 Project：太阳家兔年狗狗礼盒
合作内容 Cooperation Content：包装策划与设计、产品策划
设计负责人 Design Manager：姚枭岩
策略负责人 Strategy：宋少康
文案 Copywriter：宋少康
设计 Design：週四定休、Anderson、姚枭岩
摄影 Photograph：黍于
定格动画 Stop Motion：週四定休
