No.100 Design Homogeneity – Question or Problem?｜設計趨同是個問題嗎？
我們的設計是不是在日漸趨同？這是一個十分容易引起觸動與討論的話題，對於平面設計發展的討論而言，也是是一個足夠銳利的切入點，在這當中，牽涉到市場、歷史、經濟、社交媒體、教育等與平面設計息息相關的重要影響因素。通過這個話題的討論，可以將這些場景一一串連，與大家一起進行一個從宏觀到微觀、從過往到當下的跨越縱橫度的辨析。設計趨同或許反映了當下平面設計一種膠著的狀態，我們更在乎的是在這同質化的「好」與「壞」的論證當中，重新思索「內容」與「形式」關係與意義，以及平面設計的價值本身。
對於「設計趨同」這個命題的拆解，本期雜誌採取了多種的內容形式。以Award360°年度設計獎三年的數據圖表作為一個直觀的視覺開端，編者組織了一場貫穿全篇主題報導的圓桌討論。11 位背景、階段各異的設計師與學者共同給出他們對設計趨同的成因與影響的見解。與這11位圓桌嘉賓所討論的議題角度相對應，編者邀請了社交媒體、風格規律、國際主義、設計教育等維度的專業學者以文章或採訪的形式，為讀者帶來更深入與細緻的剖析解讀。
Are we making designs that look increasingly alike? This topic is very easy to trigger and discuss, for the discussion of the development of graphic design, is also a sharp enough entry point. In this topic, it involves the market, history, economy, social media, education, and other important factors that are closely related to the influence of graphic design. Through the discussion, these scenes can be linked one by one, to carry out a macro to micro, from the past to the present across the vertical and horizontal degrees of analysis. Design homogeneity may reflect the stagnancy in today’s graphic design scene. Through discussions on whether homogeneity is a “good” or “bad” thing, our focus is to open a gap that invites rethinking on the “content” and “form” of graphic design, on its meanings in the present reality, and on its value.
This issue of Design360° attempts to tackle the theme “Design Homogeneity” in multiple ways. It starts from a statistic report on Award360°’s winning design works during the past three years and continues into a round-table discussion that goes through the entire magazine. Here, 11 designers from different backgrounds and in different stages of their career generously share their insights on causes and impacts of design homogeneity. To match with their perspectives Design360° also invited experts and scholars to provide indepth analytic articles or interviews from perspectives such as social media, style trends, the Swiss Style, design education, etc.
Double-cover Image｜雙封面
[1] “The Great Wheel of Style” by Lorraine Wild 「風格巨輪」
[2] “Yes” or “No” 「是」或「不是」
in 360° / 90° Report of Award360°｜獎報
Data of Award360° 100 from 2019 to 2021
Award360° 年度設計獎2019-2021數據
in 360° / 180° Wechat｜圓桌
Is Design Homogeneity a Problem? 設計趨同是問題嗎？
Hong Wei
Li Tingting
Sun Jianyu
: click the names to view more :
in 360° / 270° Article｜文章
Social Media: How Has Instagram Influenced the Mode of Communication of Graphic Design — An Instagram Post: P/Pa/Para/Paradiso by jetset_experimental
社交媒體：IG如何影響平面設計的傳播方式
: click the names to view more :
in 360° / 270° Perspective｜觀點
The Global Style: Modernist Typography after Postmodernism
全球風格：後現代主義之後的現代主義字體排印
: click the names to view more :
in 360° / 270° Article & Interview｜文章/專訪
The Global Style: Modernist Typography after Postmodernism
國際主義：新方法和新想法如何促進國際平面社區的發展
: click the names to view more :
in 360° / 270° Article｜文章
Brand-driven: The Visual Demand in China’s New Consumption Era
品牌驅動：中國新消費時代的視覺需求
: click the names to view more :
in 360° / 270° Interview｜專訪
The Great Wheel of Style: Designers Cannot Ever Really Escape Style
風格巨輪：設計師永遠無法擺脫風格
: click the names to view more :
in 360° / 270° Classroom｜設計課堂
Where is homogeneity from?
「趨同」影响从哪裡开始？
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in 360° / 270° Perspective｜觀點
That was THEN, This is NOW
那是過去，這是現在
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in 360° / 270° Interview & Perspective｜專訪/觀點
Trend List 2.0 — Exploring Visual Trends in Contemporary Graphic Design
Trend List 2.0——探索當代平面設計的視覺趨勢
: click the names to view more :
off 360° Interview ｜專訪
“Happening” Award360° 2021 Exhibition 100 Designs of the Year — Facet
「動態」Award360° 2021年度設計100展覽——截 面
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off 360° Series ｜連載
Kŏngquè Project: the Mindset of Chinese Typography Prologue
孔雀計劃：重建中文字體排印的思路
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Publication Info
Chief Editor: Hyde Ou
主編：歐海泉
Editorial Consultant: Shao Nian @ XYZ Lab
編輯顧問：邵年@XYZ Lab
Director of Editor: Lauren Luo
編輯總監：羅詠詩
Flowcharting Editor: Xintong Lun
流程編輯：倫欣彤
Editors: Yuer Bi / Xintong Lun
編輯：畢玉兒 / 倫欣彤
Design Director: Shao Nian @ XYZ Lab
設計總監：邵年@XYZ Lab
In - house Design Director: Nan
設計主管：董南逸
Design: Human Mar / JY Chan / Ziyan Huang
設計：麥曉雯 / 陳嘉宜 / 黃紫嫣
Orderings
