RefresHing and Reinventing the Yummy Experience
Yummy approached us with a goal to become a super app, and we were excited to help them achieve that vision by refreshing their brand image. Their aim was to showcase their offerings in a fresh and fun way that emphasized movement and dynamism.
We conceptualized a unique approach that tied the brand's attributes to the sound of "mmmmm," reflecting the different perspectives of thinking, desire, and satisfaction. We developed a tagline that perfectly reflected Yummy's ability to solve users' problems in their own unique and satisfying way: "Pensamos en todo" (We think of everything).
To create a visual system that embodied Yummy's values in a dynamic and engaging way, we took inspiration from street signs and thought clouds. These elements reflected the lightning speed of delivery drivers and user cravings, respectively. We added vibrant colors and icons to represent all the app's services.
We incorporated elements of movement into the art direction and photography to showcase the intention and enjoyment of what the user ordered. We wanted to create a dynamic and engaging experience for the user by using playful typography, illustrative elements, and a consistent brand style that was bright and bold.
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Services
Brand Concept / Identity / Illustrations / Art Direction / Motion Graphics / Social Media
DYNAMIC AND ADAPTABLE
The result was a brand that was both dynamic and adaptable, with infinite configurations that kept it attractive and engaging for all users. Yummy was designed with dynamism and flexibility in mind, making it a brand that put everything at your fingertips.
In conclusion, Yummy is a brand that embodied the values of thinking, desire, and satisfaction in a unique and engaging way. The refreshed brand image helped Yummy become a super app that offered a fun and exciting experience to its users.
