C&A_Rock in Rio

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C&A_Rock in Rio

C&A is a multinational of retail clothing stores, with European head offices in Vilvoorde, Belgium, and Düsseldorf, Germany. The company operates approximately 1,300 stores in Europe and approximately 300 stores in Brazil as well as websites for online shopping. It also licenses the C&A name for stores in Mexico and China, which are under different ownership.

Design

This was proposal for the C&A space on the World Stage at Rock in Rio, in the most exclusive area of the event.

The attempt was to make a break between the square mezzanine and roof structure using organic shapes from the silhouette of the brand's logo.

We made different overlays on top of the same shape, also using the diversity that C&A propagates, each layer was made in a different color: a different impact both day and night.

Guideline

Design

Festival

Rock in Rio is one of the main music festivals in the world and takes place in Rio de Janeiro every two years. Held for seven days, the event presents some of the main names of the most varied musical aspects of the planet.