PIZZA CAMPERO
Pollo Campero is an international fast food chain, with branches in Guatemala, Central America and the US It is a brand with history and highly valued by the public that consumes its products.
For the launch of its new Pizza Campero product, the brand faced the challenge of presenting a new product with a unique flavor, aimed at a younger audience and telling a new experience. For this, the objective was to use the packaging as its own means of communication.
Through illustrated packaging, a product is presented in a cheerful way, with a young spirit, using attractive colors and a design far removed from the classic āpizzaā universe. A special packaging of the brand, which speaks of the flavors and moments shared through Pizza Campero.
Art Direction / Graphic Design / Illustration
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Federico Ahunchain / Creative Direction - RnRolla (Guatemala)
