Riomar is one of the biggest shopping centers in the region where I live (State of Sergipe in Brazil). At the end of the year, I thought how cool it would be to work with them and decided to produce a fictitious campaign for them. Thus came "O Natal da Família Sergipana" or in English "Sergipe family Christmas". The concept was based on the slogan of the place itself, “The mall of the Sergipe family”.
The concept was based on the slogan of the place itself “The mall of the Sergipe family” and some elements of the culture of the region were added in the effects, such as balloons from the June festivals and cashews. The idea was to convey the idea of how fun it is to do Christmas shopping at the mall.
