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    Digital Branding by ARENAS® lab. www.arenaslab.com 2014 We decided that the product should have sports character. To have an image of reliabi… Read More
    Digital Branding by ARENAS® lab. www.arenaslab.com 2014 We decided that the product should have sports character. To have an image of reliability, simplicity and, of course, peculiar features of the professional equipment, a sports equipment. Investigating works of designers who were inspired images of the sea, sports, and also the advertizing materials focused on professional audience of yachtsmen, we made the decision to refuse direct associations: anchor, sail, wheel, compass, knots, etc. Also thought up original visual language of communication, having taken as a basis sea flag language. At the heart of visual style functionality and, of course, culture of the people in love with the sea and aspiring to it. Flag language meet everywhere where there are ships, boats, the sea, a sea subject. They in itself as a work of art, are worthy to be a decor element in an interior, a good gift, a souvenir. Being armed with such sign image, the product will easily attract attention professional audience. – VALERI ARENAS — Digital Branding & Graphic design Read Less
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Considering works of designers who were inspired by images of the sea, sports, and also the advertizing materials focused on professional audience of yachtsmen, we made the decision to refuse direct associations: anchor, sail, wheel, compass, sea knots, etc. So we thought up original visual language of communication, having taken as a basis sea flag language. At the heart of visual style functionality and, of course, culture of the people in love with the sea and aspiring to sea.
 
Flag language meet everywhere where the ships, boats and the sea are. Flags as a work of art, are worthy to be a decor element in an interior, a good gift, a souvenir. Having in use such strong image, the product will easily attract attention of professional audience.


VALERI ARENAS — Digital Branding & Graphic design