Snapette launched a marketing campaign with fashion store Joie to increase foot traffic into their three store loactions in NYC. We came up with a bingo style competiton with combined both the 'snapping' usage of the Snapette App whilst interating with key items of Joie's new season collection. The object of the campaign would be for customers to take photo's instore and share them to the app as well as across social platforms to increase awareness of the Joie brand virally and henceforth drive traffic into the store.
