Nescafe Azera Project Concept
Everyone loves coffee on the go. Regardless of where you work having a good quality cup of coffee is an expensive game. So you make your own in a thermos coffee cup and you’re off, losing out on quality having instant rather than barista coffee. Nescafe has bridged this gap with Nescafe Azera, barista style coffee in an instant, keeping the quality of your coffee at a high standard. After having your first cup you tend to revert back to the convenience of a coffee shop and spend the best part of £4 on a coffee.
However Nescafe Azera have again solved this issue by reinventing ‘The Coffee Cup’. Most travel mugs/coffee cups are far greater in size than needed and take up space. With the suggested 200ml of water required for the perfect cup of Nescafe Azera, this has allowed us to reduce the cup to accommodate 200ml comfortably, which decreases the cup size drastically. Leaving available space for a compartment to carry and dispense your Nescafe Azera. Giving you many more coffees on the go. Armed with your coffee cup and dispenser, you are now able to have barista style coffee on the go. Just add water*
The concept for the social media is to engage the public in the campaign through the use of interactive advertising, encouraging them to tweet pictures with posters, bus stop vinyl graphics and reverse graffiti. All of which will be strategically placed in close proximity to each other along daily routes creating a exciting discovery trail with the media, making an overall fun and memorable experience. The sharing of images taken will then self advertise reaching more people.
