Clécia Souza | Ateliê
VISUAL IDENTITY
PT
Creative, energetic and helpful. These are the characteristics that represent Clécia and her studio. To intensify these brand attributes, vibrant and creative colors were chosen, in addition to a serif typography.
@karlo.creativestudio
@karlo.creativestudio
PROJETO: CLÉCIA SOUZA | IDENTIDADE VISUAL | NATAL - RN, BRASIL | 2023
PT A partir do desenvolvimento do quadro semântico, foram escolhidos os ícones que melhor representam esta marca e o que o logotipo necessitava mostrar.
EN From the development of the moodboard, the icons that best represent this brand and what the logo needed to show were chosen.
PT A paleta de cores foi montada tendo como base a cor rosa, a preferida da cliente. A partir desta foram escolhida as outras, de forma que houvesse uma boa harmonia e contraste entre as cores.
EN The color palette was assembled based on pink, the client's favorite. From this one, the others were chosen, so that there was a good harmony and contrast between the colors.
PT A tipografia serifada foi escolhida para transmitir uma sensação de seriedade e dar personalidade à marca.
EN The serif typography was chosen to convey a sense of seriousness and give personality to the brand.
