Awards:
2023 Shortlist Pentawards
Packaging Vegamar Huella
Huella's line packaging redesign, single varietal wines from Vegamar Bodegas. A selection consisting of 4 wines of different varieties that leave their mark with their own character.
With the design we wanted to represent the "footprint of man" in the cultivation and harvesting of wine. The mark left by the effort, the pampering and the care put into the vineyard throughout the year. The memory left by the perseverance of the daily work to fulfil the processes and to be able to get the best performance from the vine and the best quality of its fruit. That personal mark that makes each wine unique and that will mark its own essence.
We have reproduced those footprints that are marked in the soil of the vineyard and that, in some way, leave their mark on the personality of the wine. Like the footprint for Huella de Syrah, which speaks of the steps and the journey of the people throughout the cultivation process; the pruning shears for Huella de Merlot Rosé, is the imprint of the expert hand of the winegrower that shapes the plant and will mark its performance; the basket for Huella de Merseguera represents the mark of the manual harvest, the physical effort of the harvesters and the teamwork; and the bunch of grapes for Huella de Garnacha, as the mark of the fruit and the grape that concludes as a result of all the steps.
The colours that define each variety, some related to the colour of the grape, others to the colour of the wine or to the colour of the land itself.
The labels have been produced on Tintoretto Crystal Salt Ultra WS Arconvert paper by Manter, which provides texture and naturalness to the finish.
With the design we wanted to represent the "footprint of man" in the cultivation and harvesting of wine. The mark left by the effort, the pampering and the care put into the vineyard throughout the year. The memory left by the perseverance of the daily work to fulfil the processes and to be able to get the best performance from the vine and the best quality of its fruit. That personal mark that makes each wine unique and that will mark its own essence.
We have reproduced those footprints that are marked in the soil of the vineyard and that, in some way, leave their mark on the personality of the wine. Like the footprint for Huella de Syrah, which speaks of the steps and the journey of the people throughout the cultivation process; the pruning shears for Huella de Merlot Rosé, is the imprint of the expert hand of the winegrower that shapes the plant and will mark its performance; the basket for Huella de Merseguera represents the mark of the manual harvest, the physical effort of the harvesters and the teamwork; and the bunch of grapes for Huella de Garnacha, as the mark of the fruit and the grape that concludes as a result of all the steps.
The colours that define each variety, some related to the colour of the grape, others to the colour of the wine or to the colour of the land itself.
The labels have been produced on Tintoretto Crystal Salt Ultra WS Arconvert paper by Manter, which provides texture and naturalness to the finish.
Packaging Vegamar Huella
Rediseño de línea de packaging para Huella, vinos mono varietales de Vegamar Bodegas. Una selección que consta de 4 vinos de variedades diferentes que dejan su marca con carácter propio.
Con el diseño hemos querido representar la “huella del hombre» en el cultivo y recolección del vino. La marca que deja el esfuerzo, el mimo y los cuidados puestos en la viña durante todo el año. El recuerdo que dejan la perseverancia del trabajo diario para cumplir los procesos y para poder sacar el óptimo rendimiento de la vid y la mejor calidad de su fruto. Esa huella personal que hace único a cada vino y que marcará su esencia propia.
Hemos reproducido esas huellas que se quedan marcadas en la tierra de la viña y que, de alguna forma, dejan su impronta en la personalidad del vino. Como la pisada para Huella de Syrah, que habla de los pasos y del recorrido de las personas a lo largo de todo el proceso de cultivo; las tijeras de poda para Huella de Merlot Rosé, es la huella de la mano experta del viticultor que da forma a la planta y que marcará su rendimiento; el cesto para Huella de Merseguera, representa la marca de la vendimia manual, del esfuerzo físico de los vendimiadores y del trabajo en equipo; y el racimo de uvas para Huella de Garnacha, como huella del fruto y de la uva que concluye como resultado de todos los pasos.
Los colores que definen cada variedad, unos relacionados con el color de la uva, otros con el color del vino o con el de la propia tierra.
Las etiquetas se han producido en papel Tintoretto Crystal Salt Ultra WS Arconvert de Manter, que proporciona textura y naturalidad al acabado.
