Have you ever wondered why a person chooses this or that thing? Why this particular brand? Just sneakers or a T-shirt? I don't think. This has its own emotional component: a person wants to be part of a certain lifestyle - to buy a piece of it for himself, to feel special, perhaps not as usual. And indeed, being determines consciousness, clothes and accessories have a great effect on mood and condition. In this work, the task was to enhance this effect and convey brand emotions.

Fashion illustrations for a store that distributes clothes of famous brands. The illustrations will be used as postcards for orders.