While working at DL Hastings we were tapped to do a mobile UI concept for The Children's Place Canada, that would eventually be rolled out to the US and beyond. I was the lead on this project and had to come up with a concept in a day, and it got approved! Yeay! Below are some screens showing the work!
Screens please!
What was fun about this project is that it was a baby Toys R Us in scope, which meant a baby amount of screens and designs were needed compared to the TRU project. I felt like I could tackle this with the veracity of 100 vikings! And tackle I did. This was a bit more challenging though, as we had to come up with a lot more of the raw design, as this was a brand new concept for TCP. So, it was still a super time intensive project.
Mobile Yes!
Mobile had some real challenges to it. The Childrens place has a very robust user account and payment sections. We had some long scrollers and the needs of the client really stretched my creativity! I even had to make myself a persona of an average shopper and walk around all day thinking I was this fake person to wrap my head around what would be the best UX. I still have flashbacks... wait did I order that beanie? ...
Power-up & Out
This project was another fantastic bootcamp in design, UX, and trying to give a user the best experience ever. Also, I never knew I could love baby blue as much as I do now.
