![label design Merlot vineyard vinho wine wine label winery Bird Illustration watercolor](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ac34d9162665087.63d95df96eb48.jpg)
Merlot Rosé Wine - Label Design
[English]
The objective of the "Birds" line of varietal wines project was to create elegant and simple labels, with the illustration of birds as the highlight. The line has 2 products, with one being a Moscato with a canary illustration and the Merlot Rosé with a swallow illustration. When the bottles are seen side by side, the labels connect, forming a pattern.
For the Merlot Rosé wine label project, we chose the Swallow - Pygochelidon cyanoleuca - as the main illustration element, as it is a very common bird in the Panceri Winery region. The illustration shows the swallow perched on a Begonia Aconitifolia, also common in the region and with a combination of green and red tones that complement the wine's tone and the swallow's blue color. The technique used in the illustration is watercolor, creating a soft and delicate appearance, just like the wine.
[Português]
O projeto da linha "Pássaros" de vinhos varietais tem como objetivo criar rótulos elegantes e simples, destacando as ilustrações de pássaros. A linha inclui dois produtos: um Moscato com ilustração de canário e um Merlot Rosé com ilustração de andorinha. Quando colocadas lado a lado, as ilustrações se encaixam e formam uma padronagem única.
Para o rótulo do Merlot Rosé, a Andorinha - Pygochelidon Cyanoleuca - foi escolhida como elemento principal da ilustração por ser um pássaro comumente visto na Vinícola Panceri. A ilustração mostra a andorinha pousada na Begonia Aconitifolia, também comum na região, que possui tons verdes e vermelhos que complementam o tom do vinho e o azul da andorinha. A técnica de aquarela foi utilizada para criar uma aparência suave e delicada, combinando com a delicadeza do vinho.
![label design Merlot vineyard vinho wine wine label winery Bird Illustration watercolor](https://mir-s3-cdn-cf.behance.net/project_modules/1400/297060162665087.63da6dc2087da.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1b9995162665087.63da6dc0ec8e0.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/627443162665087.63da77f181dd9.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/6208dd162665087.63da6dc186d09.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/1b09f3162665087.63da6dc18918d.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/462fea162665087.63da6dc18a093.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/eca0f4162665087.63da6dc18790f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/4b4495162665087.63da6dc1884fa.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f3efeb162665087.63da70603820a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ec7be9162665087.63da7060390c7.jpg)
![label design Merlot vineyard vinho wine wine label winery Bird Illustration watercolor](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2d3507162665087.63da7064251b3.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5fe287162665087.63da70611ac41.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/db0fd1162665087.63da7061184d1.jpg)
![label design Merlot vineyard vinho wine wine label winery Bird Illustration watercolor](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dfb964162665087.63dbe63dd2e00.jpg)
![label design Merlot vineyard vinho wine wine label winery Bird Illustration watercolor](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f07fff162665087.63dbe2fce20ef.jpg)
Cheers!
Client: Vinícola Panceri
City: Tangará / SC / Brazil
Creative Director: Jackson Goestemeier
Design Studio: Nômada Design
Illustration: Estúdio Arth
Photos: Linda Laranja